MAP is pleased to announce that we have selected the following 10 teams for the MAP17 Startup Accelerator:
Carbar Autos – a virtual dealership revolutionising the used car sales industry.
Cabaro – creators of refined and elegant mechanical and quartz watches at affordable prices.
FirstStep – a FinTech solution to help users save and invest their money.
George Robotics –manufacturers of hardware and software that makes sophisticated electronics devices more productive and accessible.
MimicTec – improving poultry farming productivity through a world-first agricultural infrastructure product that mimics maternal care on commercial farms.
Rebotify – an Artificial Intelligence (A.I.) chatbot or ‘Virtual Customer Service Agent’ that offers users a simple and coding-free communications solution.
RefLive – a software and smartwatch app that allows sports officials to track time and record match information digitally.
Reqfire – a purpose-built platform that facilitates software, website and app design through improved communication between developers and clients.
Smileyscope – harnessing Virtual Reality for paediatric care, Smileyscope’s VR visualisation helps children to remain calm and still for injections, allowing doctors to administer care successfully.
UmpsHealth – a machine learning platform helping older people to live in their homes for longer through clinical insights and predictive risk analysis.
Each team selected into the MAP Startup Accelerator will receive $20,000 in early stage funding to support the founders in accelerating their businesses, in addition to office space and a comprehensive 5 month program involving structured mentoring, development workshops and pitching opportunities.
Founders from the 10 startups will present their pitches on-stage to a live audience at the MAP17 Accelerator Launch at the Plaza Ballroom at the Regent Theatre on May 31. Register now to support these startups and connect with our vibrant community of experts, entrepreneurs and enthusiasts!
Now hiring: Social Media Assistant MAP is seeking a kick-ass Social Media champion to drive rapid and sustainable growth in our online communities. Instagram, Facebook, Snapchat, Twitter, LinkedIn… if it’s social, you’re on it and owning it! Witty wordsmiths, please read on…
More details We’re looking for someone to blow up MAP’s social media presence. You’ll be tasked with amping up our brand awareness and engagement online with a view to providing more people with great startup related content. You’ll be stepping into a busy role that requires initiative and multitasking, so experience in a similar role and plenty of ideas and creativity are a must!
We’re looking for someone who…
Lives for social (and can demonstrate their impact on existing channels)
Has mad copywriting skills and a sense of humour
Is creative, entrepreneurial, friendly and likes to work in awesome team.
Is action oriented – walk the walk, don’t talk the talk.
Is comfortable with social media and design tools – Adobe suite, Canva, schedugr.am? Yes please!
What you’ll be doing…
Contributing towards the development of a social strategy and tactics that help MAP achieve its business goals.
Developing content (video, photographic and audio) that fits with MAP’s brand and is relevant to our target audience.
Flexing your copywriting muscle to create content for the MAP blog, newsletters and community case studies.
Engaging relevant influencers and brand advocates and working with talent to build content and influencer marketing campaigns.
Managing our community through all social media platforms. You’ll be on the front line for the MAP brand online.
Executing social media promotional campaigns to grow and engage MAP audiences online and at events.
Reporting against set KPIs and identifying what’s working and what needs to be changed.
What you’ll get in return…
Unparalleled access to an amazing startup community.
Experience working at the top ranked university accelerator in Australia at the top ranked university in Australia.
A fantastic work environment where there are no limits to what you can contribute / do should you wish.
Please note that this is a casual position with good pay and we expect initially 10 hours per week.
Revealing the best that Melbourne has to offer: from the City of Melbourne to the University of Melbourne and the Melbourne Accelerator Program.
MAP recently hosted Masters Candidates from Stanford University’s Graduate School of Business on their Australia Study Trip. MAP Director Rohan Workman and the Konosuke Matsushita Professor of Management from Stanford, Professor George Foster,answered their burning questions about the Australian startup ecosystem.
At Stanford it has been difficult at times to get students from different Schools (eg. Business or Engineering) to engage. How does MAP approach this issue?
RW: It can definitely be a challenge to get cross-faculty engagement. MAP’s founder open mic nights have helped encourage students and alumni to mingle more. Any time we provide a forum where people can get to know each other, whether that’s networking, drinks, talking before and after events and getting to know each other… it all helps. It’s really the activities around the content we deliver that helps the most.
Stanford offers coursework that gives students a chance to try building something. Is this available at Melbourne?
RW: Absolutely! In 2016 the University of Melbourne launched the Master of
More broadly we’re also finding more entrepreneurially-focused classes on offer across a variety of Master programs in different faculties. This is where MAP comes in too. We’re focused on providing experiential education and giving people an opportunity to learn how to be an entrepreneur in a relatively risk free environment.
GF: What Stanford does perhaps better than anyone else in this respect is bring venture capitalists (VCs) and industry experts into the classroom. We have the cases written for students to study, but then we also bring the entrepreneur into the classroom to co-deliver the classes. This is what I see MAP building up to, and that’s what makes for a great entrepreneurial education.
How do startups feel about operating in Australia, rather than going over to Silicon Valley?
RW: There are a number of reasons why Australian founders choose to stay in Australia. There are favourable R&D tax incentives for being based in Australia where you can get up to a 43.5% refundable tax offset. Visas for entrepreneurs and more entrepreneurial activities in high schools are also helping to build awareness and understanding about entrepreneurship as a career path in Australia.
Many of the difficulties Australian-based startups face are linked to geographic location and a smaller market size. Australia has a population of 24m and the US has approx. 330m, so it is a vastly different market and so people from Australia will travel there to explore it.
Because of Australia’s geographic proximity to Asia, this presents a strong opportunity for our startups. Naturally there are cultural and business lessons to be learned in this space, which is where MAP is partnering with institutions like the University of Melbourne’s AsiaLink and Asia Institute to deliver content to Australian founders.
Also, Australians are typically used to travelling. A number of the startups who have come through our program spend a lot of time in the US but they’ve maintained a base in Melbourne simply because it is cheaper to do so. Tax incentives coupled with lower labour costs for highly skilled Australian workforce (paid in Australian dollars) make it more affordable to be based here and just travel back and forth.
GF: In my opinion there is also greater loyalty in Australia too. In Australian-based companies you would expect to see less turnover than you would in Silicon Valley, where everyone is looking for their next move. In Australia, if you make a good hire, they’re more likely to stick with you.
Are major investors domestic investors or do they come from the US or Asia?
RW: Recently we’ve seen a major influx of investors from China, but there’s no doubt that the best VCs in the world are in Silicon Valley. The best entrepreneurs in the world will raise funding from these top tier VCs, so a sign of success, in my opinion, is not seeing more Australian VC firms start up, but seeing top tier VC firms open offices in Australia because the there is a critical mass of quality deal-flow.
The current debate in Australia is about whether we have enough venture funding. I’m a strong believer that if you have the quality, the deal flow and funding will follow. We’re also seeing an increasing number of Asian investors demonstrate interest in Australian startups – especially where they see opportunities to link back into china for production or scaling purposes.
There is a high likelihood of failure in startups. How do you normalise the idea of failure, especially in a risk averse culture?
RW: I’ll start with the silver lining here in that a greater aversion to failure does result in more tenacious entrepreneurs, who will doggedly pursue an idea. This can be beneficial because they are just determined to make it work when others may give up earlier.
We also see more bootstrapped companies here in Australia than you typically see around the world, so you find ways to mitigate or minimise the risks.
For MAP, the focus is always about the individual’s development as well. While we support and encourage them to take risks during the program, we’re equally preparing them with an entrepreneurial skill set that is equally useful and increasingly valued in other areas (be that joining a different startup, founding a new company or joining a larger company).
Is there much interest in the double or triple bottom line in Australia?
RW: There is a growing impact investing scene in Melbourne. This is attributed to both a long history and legacy in philanthropy and the growth in startups that impact driven and mission focused. Work needs to be done around translating what impact investors are looking for so that startups can better understand and showcase their value in order to access the available funds that exist and are growing.
GF: The Australian ecosystem has also adapted. Smaller pools of VC funding have been offset by startups appealing to or approaching private families. There are a large number of families that immigrated to Australia in the early 20th century and made their fortune in more traditional businesses. These families now have private offices to manage their wealth and have made investments in startups.
Tell us about Australia as a destination for startups from overseas.
RW: There are a few factors that help Australia attract entrepreneurs. Firstly, people tend to like Australians – not sure why but we’ll take it.
Australia is also a great place to live. Melbourne has been named the world’s most liveable city for 6 years in a row now, with a number of other Australian cities also listed in the top 10. This ranking is turning into an economic advantage in that several international companies are now using the Australian lifestyle as a reason to set up their offices here. Go Pro, Slack, Square and Stripe are all companies that have set up their regional HQ in Melbourne in the last couple of years.
People tend to underestimate and therefore underplay the cultural differences between Australia and the US – there are actually a lot of differences but they tend to be nuanced. With our neighbours in the Asia-Pacific region the cultural differences are more obvious and as such we tend to spend more time trying to understand and navigate them. The Australian Government has been proactive in encourage primary and secondary schools to include Chinese as a language and there are many soft diplomacy initiatives between specific markets.
GF: I would also add that in the last 20 – 30 years, Australian Universities have been a favourable destination for Asian students for their tertiary educations. This means that we now have a heritage of Asian students and alumni who are open to Australia and who view Australia favourably, so are keen to pursue business opportunities and connections with Asia and Australia. As Universities across Asia get better, the concern and challenge for Australian Universities will be to continue to attract the best students from the region, to ensure these relationships continue to be built from an early age.
What is appealing about the Australian lifestyle?
RW: The beer is cold, the food is amazing and Melbourne is the cultural capital of Australia with events on every week in a range of areas. It’s just a great place to live. Although the cost of living is slightly higher than other cities the average wage is too so it evens out in the end.
GF: Australian startup culture is much the same as in New Zealand. Entrepreneurs work to achieve the three Bs: beach house, BMW, boat. Once entrepreneurs get to this stage, they tend to sell up and live happily ever after. There is less serial entrepreneurialism than in the US. Aussies and Kiwis really respect the weekend, and the focus is on lifestyle, so it takes a very strong person (entrepreneur) to break away from that culture and push on.
MAP’s Director Rohan Workman has given (and asked for) his fair share of introductions. Happy to oblige and connect, he shares his advice below on the art of the warm introduction, or as he calls it…
NEVER ASK FOR AN INTRODUCTION WITHOUT READING THIS.
One of the reasons why I love the startup ecosystem is because it is one of the most proactive industries in terms of people willing to help each other out. The reason is pretty simple: no entrepreneur has ever succeeded without the help of many others. As a founder, it is impossible to know everything you’ll need to know about how to make your business successful. Every entrepreneur who has succeeded over the years will have received help from others without the expectation of anything being provided in return. It’s a simple pay it forward philosophy. It’s awesome.
One of the key components of this philosophy is that of the introduction. If you need help you may need an introduction to the person who can help you. Yet, for the most part, I’m left underwhelmed about how people (especially those entering the ecosystem and who have very little to offer but their manners) go about doing this.
Due to the sheer volume of poor introduction requests I receive I’ve decided to write this blog post to help explain how to put a good introduction request together.
Here are the key things that you need to consider regarding introductions.
1. BEFORE THE INTRODUCTION REQUEST
Introductions are personal validation.
If somebody is going to introduce you to somebody else they are staking their reputation that you will not jeopardize their existing relationship. It is important to keep this in mind when framing an introduction request.
How do you keep this in mind?
If you hardly know the person that you’re asking for an introduction you need to determine if that person is best placed to intro you. If they are the right person you need to be very careful with how you frame the intro.
Have you thought about whether it is appropriate for the introduction to be made?
Always be courteous of the existing relationship.
Just because somebody knows somebody / is connected to them, it doesn’t mean they can make the introduction.
There are two issues here:
Social media is misleading in regards to quality of relationships. How many people are you connected with on LinkedIn or Facebook that you hardly know? Instead of asking somebody for an introduction to somebody else that you can see they’re connected with, ask them if it would be appropriate for them to make an intro.
A person may know somebody but is unable to provide an introduction without an appropriate reason (this relates to more senior stakeholders). It is difficult to make introductions to some people (more likely to be senior people) unless it is worth their while. Have you thought about why they would want to meet with you? The more senior the stakeholder the better reason you need (above and beyond them providing you with charity / pity) as to why is in their interests to meet you.
When asking for an introduction, you must do the groundwork.
Do you know the person you’d like to speak with? I.e. Do you need an introduction to somebody at a specific company but you’re not exactly sure who it is? If so, do some googling to find out who at that company you’d like to speak with, or at the very least what department they are in. Don’t just say “I need to speak with somebody at Australia Post, can you introduce me?” LinkedIn can be very helpful here.
2. REQUESTING THE INTRODUCTION
A simple two step process.
If you don’t know the introducer that well / know if the introducer is able to make the intro, then email something like this:
I noticed that you’re connected with ABC at XYZ company. I’m hoping to speak with them and was wondering if you could intro me? The reason for the intro is [insert a well thought out reason].
If able, let me know and I’ll send through an email which you can forward on to them with bio, dates, details, etc.”
That email is lovely – I wished I received more of them.
2. If you know the introducer relatively well / believe the intro shouldn’t be an issue / the person has already offered the intro, then you can jump straight to the second step:
I’m traveling to the Bay Area in the week beginning Monday 23 January and would welcome the opportunity to connect with ABC.
By way of background, I’m [insert who you / company background are in one or two sentences]. The reason why I’m keen to connect is [insert why you want to meet them and if possible why it is in their interests to meet you].
I noticed that they are located in San Francisco and I’ll be there the week beginning Monday 23 January. At this stage either of the below options would work well but I should have some further flexibility if neither suit:
– 2pm on Tuesday 24 January
– 10am Thursday 26 January
I can meet at a location convenient to them and please let me know if you’d like any further information.”
The key thing about this email is that it allows the introducer to forward it straight on. They don’t need to describe who you are and why you want to meet somebody they know.
YOU HAVE MADE IT EASY FOR THEM TO INTRODUCE YOU. THAT IS GOLD.
Some additional tips.
Be specific with dates and times. Sometimes people early on in their entrepreneurial careers don’t want to impose and are therefore more vague under the false pretense that it is more courteous. This is not true.
Don’t say “If you have time for a coffee in the next few weeks that would be fantastic”. Say, “How are you placed for a chat at either 2pm on Thursday 26 January, or 10am on Friday 26 January?”
This makes it very easy for people who have busy schedules to see if they have a gap. If they can’t make those times work but are happy to meet with you they will offer an alternative.
Keep meetings short. 20 minutes is ideal for busy people and forces you to get straight into the specifics. It takes a lot more preparation to be concise, so do your homework first (see above).
Be flexible. Giving someone the option of a phone call rather than a face-to-face meeting might be the difference between making a connection and not… and if you impress on the phone, there’s always the chance of a follow up meeting.
Prepare in advance. If you’re traveling make sure you provide the dates and send the intro request email well in advance. Prepare your pitch, refine your questions and do your homework. Meetings should not be about information that’s already readily available on the company website.
NEVER be late for the meeting. This is so important, it needs repeating. Never be late for the meeting! Being late for a meeting shows that you are:
Don’t value their time
Neither of the above are desirable for a first impression.
3. AFTER THE INTRODUCTION REQUEST / MEETING
Follow up with the person you met with to provide any information you agreed to provide. A lot, dare I say, most people don’t do this.
Follow up with the person that made the introduction thanking them again and letting them know how it went. Very few people do this and if you do it will buy you serious brownie points and help establish greater trust with the person who introduced you that you are worthy of their introductions.
This event marks the culmination of our first ever social impact pre-accelerator, Social Velocity. Join us on Monday 27 February to see our founders compete for the chance to win trips to the UK and Italy to advance their social impact startup dreams. We’ve put together a panel of esteemed judges from across the startup, business and social impact space, who will share their wisdom with the teams and announce the winners on the night.
THE JUDGING PANEL
Anna Ross, Founder & CEO, Kester Black
Anna is a New Zealand-born, Melbourne-based creative and entrepreneur, and the founder and CEO of Kester Black – the ethical, sustainable nail polish and skincare company she launched in 2012 and quickly built into one of the fastest-growing and most innovative beauty brands.
Proudly Australian made, Kester Black now sells to Asia, America, Europe and also the Middle East, where its water-permeable products appeal to Muslim women.
A rule breaker by nature, Anna’s on a mission to initiate global change in the beauty industry by setting new standards for cosmetics with a positive social and environmental impact. Anna’s products are certified vegan, sustainable and cruelty-free. These accreditations have attracted a cult-like following from customers across the world who love her beautiful products with an ethical edge.
Being values-led is central, but Anna’s also a commercial powerhouse, a self-made success, and the prestigious Telstra Young Business Woman of the Year. Anna is passing on her success and knowledge. Kester Black donates 15% of its revenue to charities, Anna is an engaging public speaker and is establishing a financial literacy program, ‘More Cents’, to help schoolgirls become money-smart.
Fashion designer, jewellery maker, yoga fiend, cosmetics queen; Anna’s proving that ethically, socially and environmentally-minded businesses can also be ground-breaking and highly successful.
John Cameron, Founder & Director, The Cameron Foundation
John is one of the pioneers of electronic trading. He was a member of the team (of 6) that wrote one of the world’s first fully automated trading systems (SEATS) for the Australian Stock Exchange (replacing the trading floor). It went live in 1987 and ran continuously for almost 20 years (it was finally replaced in 2006). On the broker side, John wrote a pioneering market data distribution system which was used to distribute real time price data to virtually the entire broking community in Australia.
After an illustrious career in Europe, in 2013 founded FromTheProducer, an Australian organisation that supports local food producers. As the name implies, FromTheProducer removes the middle man to help customers purchase produce directly. Cultivating a thriving community of local businesses, FromTheProducer makes it possible for even the smallest producer to distribute their goods online.
John is also the Founder and a Director of the Cameron Foundation. The Cameron Foundation supports initiatives in the areas of health, education, human rights and disaster relief. Established using the proceeds of the sale of Cameron Systems to Orc Software in 2006, the Foundation is closely associated with Cameron Edge – a computer software and services company also run by John. Cameron Edge has a dual for-profit and for-purpose mission, as it generates income for the Cameron Foundation and uses technology to support worthwhile causes in society.
Fiona Wynn, Head of Innovation and Intrapreneurship, Australia Post
Fiona is passionate about creating opportunities for talented people to create value. At Australia Post, Fiona and the team are drawing in insights from the startup world to create programs and platforms that support innovation for the benefit of customers and workforce alike.
Fiona has worked across a range of industries and companies in Australia and London. Her experience is predominantly across HR and organisational development, in companies such as Curve Group, Bosch Australia and OPM, the UK’s first employee-owned public interest company. These diverse experiences introduced Fiona to life in a startup, the application of Lean Thinking in manufacturing, and delivering social impact, all of which contribute to Fiona’s passion for creating new opportunities for the people of Australia Post to innovate from within.
Fiona is a psychologist and holds a Masters in Organisational Psychology from Monash University and a Bachelor of Science from the University of Melbourne.
Rohan Workman, Director, MAP
Rohan’s passion is exploring the intersection of creativity and business to
create new and sustainable ventures. Rohan is the Director of Melbourne Accelerator Program and Director of Entrepreneurial Programs at the University of Melbourne’s LAB-14, The Carlton Connect Initiative.
Prior to MAP Rohan co-founded RosterCloud, whichprovides HR management software to events companies in Australia. Rohan was a Director of RosterCloud until 2016 when it was acquired by Rision Limited (ASX:RNL).
Rohan began his career at a boutique corporate advisory firm where he gained experience across many sectors including communications, agriculture, transport, logistics and property. He is a graduate of the University of Melbourne, the Australian American Young Leadership Dialogue, is a member of the Institute of Chartered Accountants in Australia and was nominated for the US Visitors Program.
Rohan has contributed guest columns to the Australian Financial Review, the Australian and The Age, and has appeared on the BBC World Service, Business Matters segment and Bloomberg Technology for Bloomberg TV.
In November 2016 MAP returned to Silicon Valley for its annual trade mission. Over the course of the trip, we spent time with some of the best minds and biggest names across the startup and corporate sectors seeking to uncover insights and lessons they have learned from their own journeys.
Each session delivered a wealth of information and a richness of detail that merits its own post, but for the purpose of review, we have provided a summary of the lessons covered each day.
The MAP16 Silicon Valley trip wrapped up with a wonderful schedule for the final day.
In the morning the group travelled to the UC San Francisco to meet Dr Aenor Sawyer who is the Associate Director of Strategic Relations for the Center for Digital Health Innovation at UCSF. Dr Sawyer is nothing short of extraordinary. Following a tour of the impressive facilities at the UCSF Medical Center, Dr Sawyer gave the group a wonderful summary of key trends in healthcare, carefully weaving in useful anecdotes that highlighted the similarities and differences between the U.S and Australian contexts.
From a rich and detailed introduction to digital health innovation, there were two clear standouts amongst numerable fascinating insights:
An informed healthcare model is desirable but hard to create.
In an era where we have more information than ever before and customer expectations have never been higher, healthcare is in drastic need of innovation to improve patient outcomes. An informed healthcare model where we have the right information at the right time to make the right decision is critical, and although this sounds simple, it is unfortunately not that easy.
Legacy issues such as the way healthcare organisations are designed to communicate with each other prevent easy access to data systems from other organisations. This makes it harder for one central flow of information (coupled with privacy concerns) to be obtained on a particular patient.
We don’t make it easy for innovators in healthcare
Many problems in healthcare may seem simple from the outside but become increasingly complex when the context and other issues are taken into account. This has resulted in many entrepreneurs working on problems in a very simple manner that aren’t feasible in practice.
Yet how are the entrepreneurs to know? Hospitals and healthcare systems are not places where one can easily walk in to conduct customer interviews and nor should they be. UCSF has instigated an “office hours” type program whereby any entrepreneur can reach out to them and speak with the right people to obtain feedback on their idea, and if appropriate, they can meet with other people (and potentially patients) to fully apprentice the problem.
In healthcare there still remains too large a barrier in communication preventing problem solvers from fully understanding the problem. (Shameless self-promotion here, but this is why the Melbourne BioDesign Program which pairs doctors, engineers and business students at the University of Melbourne has been so successful: it pairs the right types of people to understand and solve the problems in healthcare).
In the afternoon we travelled back to Palo Alto where we were joined by Andrew Braccia, a partner at Accel and one of the top tech investors in the Bay Area. Accel is one of the best venture firms in the world and has invested in companies such as Slack, Spotify, Facebook, 99designs, Dropbox, Atlassian and Xero. Accel has also been one of the most active Bay Area VCs investing in Australian companies (Atlassian, 99 designs, Invoice2Go, OzForex, Campaign Monitor).
Andrew provided a summary of his background, the rise of Silicon Valley and Accel’s perspective when it comes to investment. The two key pieces of advice from Andrew’s wealth of experience were as follows:
Invest in the entrepreneur, not the startup
While Andrew was working at Yahoo (prior to his time at Accel), Yahoo acquired Flickr, which had been founded by Stewart Butterfield. Following the acquisition of Flickr, Stewart went on to found another company called Tiny Speck, which was then backed by Accel and Andrew, who was now a venture partner there. Tiny Speck failed but Andrew had backed Stewart, who went on to found Slack, a real startup success story. This is an example where the VC backed the entrepreneur and their ability to build a business – which has ultimately paid a gargantuan dividend.
Silicon Valley is not as casual as it seems
Many people entering the Bay Area mistake the t-shirts and hoodies for a lack of professionalism. This is compounded by the fact that many entrepreneurs are surprised by how easy it is to get an initial meeting with somebody. What they don’t realise is that Silicon Valley is based on a pay-it-forward culture, and so although many people will provide you with one opportunity, if you waste that you’ll be done. Make sure you prepare for any meetings you have, ensure that you’re ready to perform, turn up on time and that you can make the meeting as mutually beneficial as possible.
Both founders and delegates returned to Australia with new perspectives and fresh ideas. We could write a full-blown essay with advice shared by each of the speakers across the four days, but to really be immersed in the learning and excitement of our trip, you’ll just have to apply to MAP and come with us to Silicon Valley next year!