The Franklins: Facing up to the funding gap

The Franklins: Session II (Fundraising)

Why Fundraising?

One of the most challenging aspects of being a founder is fundraising. In particular, female-founded companies face a significant funding gap. In Silicon Valley in 2016, companies founded solely by females accounted for only 3% of the total dollars raised by startups. This is a not a unique issue for the Valley, but is systematic across startup ecosystems around the globe.

A simple search online will deliver copious amounts of information on the subject of fundraising, but the information available is often quite generic or US-oriented. Much of the available resources also focus on the challenges of raising, and can be quite disheartening to founders.

MAP is helping The Franklins to cut through the noise and negativity on the issue of fundraising, by sharing with our founders how it can be done, and how to do it well. By selecting ‘Fundraising’ as the topic of our second Female Founders Leadership Dinner, we provided some much needed Australian and Melbourne-specific advice to our Female Founders seeking to raise.

The Mentors

We all need champions and advocates who support us when we’re feeling low and are the first to celebrate our successes. For startup founders, straight talkers are equally essential. Mentors who can look at you and your business and tell you the truth (versus what you want to hear), while sharing the benefit of their experience, are rare gems. We’re thrilled to welcome two fantastic mentors to The Franklins: Session II:

Kate Morris, CEO & Founder, Adore Beauty


Kate Morris, founder of, started Australia’s first beauty e-commerce site in 1999 from a garage in Melbourne at the age of 21. Starting with just $12,000 and two little known cosmetic companies on board, Adore Beauty has grown to more than 160 brands, 12,000 products, and annual turnover of $24m. A university job on the cosmetic counters led Kate to realise that most women found department stores intimidating and unpleasant. Kate was inspired to create a disruptive beauty shopping experience that empowered consumers.

Kate was awarded the Business Innovation Award for Victoria at the Telstra Business Women’s Awards in 2014, and was inducted into the Australian Businesswomen’s Network Hall of Fame in 2015. Adore Beauty has also been awarded places on high performance lists such as Deloitte’s Tech Fast 50 Australia, Tech Fast 500 Asia-Pacific and the SmartCompany Smart50.

Kerri Lee Sinclair, Chief Investment Officer: Technology & Innovation, Kin Group


Kerri Lee has over 15 years experience working across the high-growth eco-system, from co-founding her own startup, to working with some of Australia’s leading tech businesses, including Intelematics and Aconex.

She recently has moved into leading technical investment/venture capital in a family office. An alumnae of the Springboard program in 2000, she has been involved since the early days of the program being in Australia, and sits on the Board.

Kerri Lee is a MAP mentor and is also an Innovation Expert on the Victorian Government’s Innovation Expert panel.

Host Partner

MAP is proud to partner with One Roof Melbourne to deliver The Franklins: Session II (Fundraising).


One Roof is Australia’s leading co-working space dedicated to women-led businesses and is currently home to 78 businesses at different stages and across an extensive array of industries. One Roof provides everything a woman-led business needs to thrive including office space, tailored business support and a daring, disruptive and passionate community, all under one roof.

sheree-rubenstien.pngJoining us from One Roof is co-founder, Sheree Rubinstein. Inspired by the difficulties she faced when making the decision to leave a stable and financially secure job, Sheree subsequently co-founded One Roof Coworking, a place where she can now provide other aspiring entrepreneurs with the professional support and inspiration women in business need to thrive. Driven by her ambition to close the gender gap in entrepreneurship, Sheree curates and facilitates One Roof’s mentoring programs that support other female entrepreneurs to succeed. She was recently a Victorian finalist in the Telstra Business Women’s Awards.

Participation in The Franklins is by invitation only. If you would like to be considered, please contact Lisian Teh, Development Manager.


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